A clear overview of the website I designed; the page structure, user flow, layout, information architecture, intended behaviors, functionality. Basically sketched an entire user experience and interface.
The purpose of this low fidelity design, was to guide me in designing a "USER FOCUSED" concept website, clarify and define website features (such as navigation bars, buttons, CTAs, descriptions, images etc. ) and quick and easy to create a blueprint of what the final design would be structured.

While designing this low fidelity framework, my main focus was to keep it simple, maintain clarity and keep it user focused. Before creating the design I had to do some research to understand the users I will be designing for, this led me to creating user personas, defining use cases, and researching other industry competitors. 

The home page was my jumpstart and it gave me an idea of how many screens I wanted to design for. My user flow was clear afterwards. My goal was to ensure that the architecture information on the website was clear enough for users to navigate through different pages thereby reducing the pressure on customer service, lower levels of user frustrations and ultimately gaining user satisfaction and trust.